Do celebrity patrons help to reduce number of child abuse cases?

This week it's been announced that singer Cheryl is to be the celebrity face behind a new child abuse awareness campaign launched by the children's charity helpline Childline.

The former singer and The X Factor judge is working with the charity in a film campaign to mark their 30th anniversary.

Talking to Metro about the campaign, Cheryl said: "No young person should ever feel afraid confused or alone so if that's how you're feeling please get in touch with Childline by phone or online."

The charity hope that Cheryl's involvement in the campaign will bring their work to a new audience and help the public to realise that Childline is a service for all young people who are facing issues such as cyber bullying, and not exclusively for very young children.

Childline founder Dame Esther Rantzen told BBC News: "The reality is that whatever the age or the problem Childline is a free, confidential helpline for any young person - a message that Cheryl will help us take to a whole new audience now that she has joined the team."

The announcement of this new campaign comes soon after the NSPCC released statistics in their 'What should I do now?' report which detailed how Childline has seen a 60% year-on-year rise in calls from children, who have been traumatised by seeing online porn , in 2015/6.

In 2015,16, Childline helped over 300,000 children and young people by providing counselling sessions and the most common reasons for those seeking help were low self-esteem/unhappiness, family relationships, bullying/online bullying, suicidal feelings and self-harm.

To contact Childline, call 0800 1111 or visit



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