World Toilet Day is a global campaign which aims to tackle the sanitation crisis which affects so many countries in the world. It's a public health topic which often is either considered a taboo - or not regarded as a serious subject.
In Britain, we face a similar but different toilet taboo - we have an inability to talk about poo. In a 21st-century world unstoppable when it comes to sharing everything and anything on social media, us Brits remain stuck in Victorian times - more likely to shut up and put up than talk about bodily functions and bowel movements.
A recent poll revealed that one in five Brits claim to 'know nothing' about bowel health and one third of us have no idea what a 'normal poo' should look like.
Some are obviously happier than others - new parents, for example, are happier than most to discuss shape, colour and consistency of the contents of their baby's nappies and toddler's potty but, largely, poo remains strictly taboo.
However, the British Poo Survey does rather give cause for concern. A healthy interest in our own bowel habits is actually rather important; offering as it does early alarm bells of any serious underlying health issues such as bowel cancer or Crohn's disease.
These statistics reveal that:
- The average Brit empties their bowels once a day
- One in 10 of us go less than three times a week
- One in four of the country's stools are not medically healthy
- Constipation is a common problem but the condition is often dismissed
- Someone in the UK diagnosed with constipation every 15 minutes.