The content on Patient is peer reviewed by our clinical content team, following the NHS Standard for Creating Health Content.

Heather Ainsworth
SEO Manager
BA (Hons) Business and Marketing, IDM Cert DDM, MHFAider®
Heather is the SEO Manager at Patient and a trained Mental Health First Aider. She is also a regular health writer, covering a wide range of topics with a particular interest in mental wellbeing, women's health, and holistic health.
Heather leads the search strategy for the site's health information content. A trained Mental Health First Aider and experienced digital marketer, she specialises in making evidence-based health information easier to find and understand.
Heather works closely with Patient's in-house clinical team to create and optimise medically reviewed content that answers the questions people are searching for while maintaining high editorial and clinical standards.