Breakfast cereal, Start
Last updated 3 Nov 2026
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Start is a breakfast cereal made by Kellogg’s. The manufacturer’s figures describe the cereal itself, without milk or other additions. It mainly provides carbohydrate, with 85g per 100g, including 31g of sugars. It also provides 6g of fibre and 1.3g of salt per 100g, alongside protein, vitamins and minerals.
Carbohydrate supplies energy, while fibre supports normal bowel function. The sugar and salt content are worth noting for people monitoring their intake of these nutrients. Adding milk or other foods changes the overall nutrient content of the meal. Full nutrient figures for the cereal are shown in the tables below.
Nutrition per 100g
Nutrient | Per 100g |
|---|---|
Energy | 369 kcal |
Energy | 1572 kJ |
Fat | 2g |
of which saturates | 0.3g |
Carbohydrate | 85g |
of which sugars | 31g |
6g | |
7.9g | |
Salt | 1.3g |
Alcohol | 0g |
Water | 3g |
Cholesterol | 0mg |
Vitamins and minerals per 100g
Nutrient | Per 100g |
|---|---|
0µg | |
4.2µg | |
8.3mg | |
50mg | |
1.2mg | |
1.3mg | |
15mg | |
1.7mg | |
0.9µg | |
167µg | |
40mg | |
12mg | |
70mg | |
220mg | |
300mg | |
Sodium | 500mg |
13mg | |
0.13mg |
Other types of breakfast cereal
Food | Calories per 100g | Protein per 100g | Fat per 100g | Fibre per 100g |
|---|---|---|---|---|
333 kcal | 9.6g | 2.2g | 13g | |
267 kcal | 12g | 3.4g | 25g | |
Breakfast cereal, cornflakes, crunchy / honey nut coated, fortified | 384 kcal | 5.3g | 4.2g | 3.8g |
376 kcal | 7.1g | 0.8g | 2.6g | |
350 kcal | 4.7g | 0.5g | 2g | |
378 kcal | 7.1g | 0.8g | 2.6g | |
Breakfast cereal, crunchy clusters type, without nuts, unfortified | 399 kcal | 7.2g | 12g | 7.2g |
Breakfast cereal, crunchy/crispy muesli type cereal, with nuts, unfortified | 450 kcal | 8.4g | 21g | 7.9g |
348 kcal | 8g | 5.8g | 8.6g | |
Breakfast cereal, honey loops and hoops, including Honey and Nut Cheerios, fortified | 349 kcal | 6.6g | 3.1g | 4.3g |
352 kcal | 11g | 7.3g | 8.5g | |
373 kcal | 12g | 1.4g | 3g | |
339 kcal | 8.7g | 2.3g | 8.6g | |
368 kcal | 7.9g | 3.8g | 5.7g | |
Breakfast cereal, Oat, instant, flavoured, unfortified, made up with semi-skimmed milk | 98 kcal | 4.4g | 2.4g | 1g |
Breakfast cereal, oat, instant, plain, fortified, cooked, made up with semi-skimmed milk | 95 kcal | 4.9g | 2.5g | 2g |
355 kcal | 4.7g | 1.2g | 3.1g | |
341 kcal | 13g | 2g | 7.8g | |
375 kcal | 4.6g | 2.3g | 2g | |
374 kcal | 5.7g | 1g | 0.7g |
About these figures
Values are per 100g of the food as described (Manufacturer's data (Kelloggs)). "Trace" means only a very small amount was found. Nutrients that were not measured are not shown. Salt is calculated from sodium.
These figures come from an older part of the dataset that is no longer updated. Original source: Data not previously published in MW6. Data from Manufacturer (Kelloggs). Proximate values - total carbohydrate and its components, starch and sugars are expressed as their monosaccharide equivalents.